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Difference Between normal SEO and local SEO marketing

Marius Coetzee • Jan 23, 2023

Understanding the Difference between Normal SEO and Local SEO Marketing

Search engine optimization (SEO) is a crucial aspect of digital marketing, including SEO marketing, that helps businesses improve their visibility and drive more traffic to their website. However, there are two main types of SEO: normal SEO and local SEO. In this blog post, we'll explore the difference between the two and why it's important to understand the distinction.

Normal SEO Marketing (see image)

Normal SEO Marketing

Normal SEO, also known as national or global SEO, is the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords on a national or global level. This type of SEO is focused on improving the visibility of a website for a broad audience, regardless of their location.

Local SEO Marketing (see image)

Local SEO Marketing

Local SEO, on the other hand, is the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords on a local level. This type of SEO is focused on improving the visibility of a website for a specific geographical area, such as a city or region.

The main difference between normal SEO and local SEO Marketing (see image)

The main difference between normal SEO and local SEO Marketing

The main difference between normal SEO and local SEO Marketing is the scope of the audience and the geographical area being targeted. While normal SEO focuses on reaching a broad audience, local SEO is focused on reaching a specific, local audience. This means that local SEO is more focused on targeting local keywords, getting listed in local directories, and building local citations and backlinks.


There are some key elements that businesses should consider when implementing local SEO, such as creating and optimizing Google My Business listing, getting listed in local directories, building local citations, and encouraging customer reviews.

SEO vs. Local SEO marketing Conclusion (see image)

Conclusion

In conclusion, the main difference between normal SEO and local SEO is the scope of the audience and the geographical area being targeted. While normal SEO is focused on reaching a broad audience, local SEO is focused on reaching a specific, local audience. Understanding the distinction between the two is crucial for businesses to effectively target their audience and improve their search engine rankings through SEO marketing

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