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The Top 10 SEO Trends

Marius Coetzee • May 29, 2023

The Top 10 SEO Trends: Observations and Reflections Over the Last Year

The digital marketing landscape, particularly the sphere of Search Engine Optimization (SEO), is ever-evolving, creating both challenges and opportunities for businesses. This year has been a whirlwind of updates and changes by Google, revolutionizing the way we approach SEO.


 Below are the top 10 SEO trends changes we've noted over the last year at Webshure.

  1. Google Passage Ranking: In 2023, Google rolled out its Passage Ranking algorithm update, which allows it to rank specific passages from a web page in search, enhancing the understanding and visibility of specific content.
  2. Core Web Vitals: Google has made user experience a key ranking factor with the introduction of Core Web Vitals. It emphasizes the importance of site speed, visual stability, and responsiveness in providing a superior user experience.
  3. AI in SEO: On of the the top 10 SEO trends is Google's use of AI and machine learning, particularly BERT and SMITH algorithms, has significantly improved its understanding of complex search queries. SEOs need to optimize for these changes by focusing on comprehensive, well-structured content.
  4. SERP Layout Changes: Google has experimented with SERP layout, emphasizing featured snippets, "People Also Ask" sections, and knowledge panels. This highlights the importance of structured data and rich snippets to increase visibility.
  5. Local SEO Changes: Google My Business has introduced several new features such as posts, messaging, and more categories, offering businesses more ways to interact with their local audience.
ranking 1ste with this top 10 SEO trends
the top 10 SEO trends

6. Mobile-first Indexing: Mobile-first indexing became the norm, with Google indexing and ranking the mobile version of a webpage by default, emphasizing the necessity of a mobile-friendly site.

7. Emphasis on E-A-T: Google continues to stress Expertise, Authoritativeness, and Trustworthiness (E-A-T) as key ranking factors, leading to an increased focus on high-quality, authoritative content.

8. Voice Search Optimization: The rise of voice assistants like Google Assistant has led to an increase in voice searches, stressing the need for SEOs to optimize content for conversational search queries.

9. Video SEO: With the popularity of video content, Google has enhanced its video SEO capabilities. Videos are now more prominently displayed in SERPs, and video schema markup has gained more importance.

10. Privacy Updates: Google's move towards enhanced privacy, including phasing out third-party cookies in Chrome, has significant implications for SEO and digital marketing in general.

The SEO landscape is more dynamic than ever before, requiring businesses to stay on the top 10 SEO trends to maintain their online visibility and relevance. At Webshure, we have been following these trends closely and adjusting our strategies accordingly. The future of SEO is exciting, filled with challenges and opportunities that will redefine the digital marketing landscape.


Remember, staying flexible, adaptive, and customer-focused are the keys to surviving in this ever-evolving digital world. At Webshure, we're committed to staying ahead of the curve, providing our clients with top-notch SEO services that reflect the latest trends and best practices.

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